Improving search and recommendation for e-commerce

Investigating ‘cold-start’ product-database search and recommendation.

In e-commerce, it is of central importance to present the products users are looking for as soon as possible. Products that are not presented, even though a consumer would be interested in them, result in unexploited revenue for the company. More importantly, products that are presented – even though the consumer is not interested in them – lead to eroded trust among customers.

Of particular difficulty are the so-called dynamicity and cold-start problems. Cold-start denotes the situation where there is a lack of information with respect to the user or the product’s popularity. State-of-the-art research into recommendation shows that accounting for dynamicity with respect to drifting popularity and user interests leads to improvements in system performance.

This research project outlines real-world investigation of the vital areas of coldstart product database search and recommendation. It turns out that the problem that e-commerce sites face in the cold-start can be modelled by a well-known two-player game called the Contextual Bandit problem, which asks for the best strategy of product retrieval that the site can make given the user’s query.

Project period: 2014-01-01 – 2015-12-31

Funding: The project is funded by the Knowledge Foundation.

Contact: The project is coordinated by Malmö University and the work is led by Bengt J. Nilsson.

More informationhttp://www.mah.se/Forskning/Sok-pagaende-forskning/lImproving-Search-and-Recommendation-for-e-Commerce/

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